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Global | Logistics

Leading logistics provider, Aramex, connects people and businesses across the world through its seamless services. But this isn’t just a vision for their customers. It’s also critical to their employee experience. So, when their digital learning wasn’t getting the engagement needed, it was time for a different approach. And, with Elucidat, they found a tool that can help them produce digital learning that’s not only delivering impact, but transforming their culture.

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Introduction

With more than 17,000 employees, across 600 offices, in over 42 countries, Aramex has rapidly grown to become a global leader in transportation and logistics. To keep up with the pace of change and deliver the right learning, at the right time to thousands of employees across the world, they needed to take their digital transformation to the next level. And that required a new tool and approach.

We spoke to Roxane Deschambault, Global Director of Learning & Development, to find out how her team are changing their organization’s learning culture by producing engaging digital learning at speed and scale.

An Aramex worker. A delivery driver with packages, in front of a delivery van, in uniform.
Roxane Deschambault

“Elucidat is really allowing us to deliver those learning bites that match the operations and the reality of the people.”

Roxane Deschambault Global Director of Learning and Development

What were Aramex’s learning goals?

 

Roxanne and her team set out on this digital learning transformation with three key ambitions. The aim was to:

 

  • Build skills that empower the business to develop their own digital learning in-house.
  • Uplift the learner experience to deliver improved engagement and impact.
  • Increase agility to respond to changing business needs at speed.

 

“Elucidat has allowed us to partner at the right time to really deliver projects that are necessary for the business. So those three goals were extremely important for us, and we have succeeded in all of them.”

Why Elucidat?

 

When we asked Roxanne why they chose Elucidat, she shared three key features that shone out as ways to meet their goals. 

 

  • Easy to use: Elucidat helped reduce the learning curve for team members who were new to digital learning design.

    “I’ve experienced the platform myself at the start of our journey, and I would say that – from the moment you log in to the platform – it’s very intuitive.”

 

  • Cloud-based: Building, reviewing and updating all in one place made collaboration easier, and content creation and updates quicker.

    “We’re constantly changing. And the fact that Elucidat is cloud-based allows us to quickly go on the platform and make changes without going through a whole release process.”

 

  • Easy translations: Quick and simple translation into a wide range of languages using Variations Manager opened up digital learning to a bigger global audience.
Roxane Deschambault

Elucidat has been incredible for us because it has helped us reduce the time we spend on translation, but also being able to translate in languages that we were not able to, before.

Roxane Deschambault Global Director of Learning and Development

What’s been achieved so far?

One year into their journey with Elucidat, Amarex is already seeing the far-reaching benefits of their new tool and approach.

 

  • Empowered L&D team
    With a range of levels of experience within L&D, this was a real opportunity for Roxanne’s team to enhance their skills. They embraced the opportunity to become elearning authors  in Elucidat, and have grown stronger as learning designers as a result.

“When you look at the modules they’ve created in this last year, you can see the pride and that they’re stronger as L&D professionals.”

 

  • Improved learner experience
    With an intuitive authoring tool, the team were able to focus on what really matters: the learner experience. They’ve moved from time consuming, content heavy compliance courses to short interactive elearning modules that can be accessed at the point of need.

“The learner is much more engaged in the learning experience”

 

 

  • Increased business impact
    Being able to pick up the tool and produce short impactful digital learning at speed and scale is already delivering results. It allowed the team to respond to critical needs in the business more easily, and as a result, the perception of digital learning has shifted within the business. 

“We’ve been able to demonstrate how impactful a short 5-10 minute module can be, compared to a 30 minutes face-to-face classroom training. We’ve been able to support critical projects for the business, and deliver learning that was really in line with some key business goals. That’s important.”

Roxane Deschambault

L&D is now seen as a business partner for the organization. It’s changed the perception of our key stakeholders and learners in the business. Now we see a lot of different functional heads and Subject Matter Experts approaching us for various projects on sustainability, diversity, leadership, products. So, the future looks very busy for us!

Roxane Deschambault Global Director of Learning and Development

In summary

 

Within one year of using Elucidat, Aramex have transformed how they approach developing digital learning by:

 

  • Empowering the team: By upskilling the L&D team with Elucidat, they’re able to better meet the needs of the business and learners at speed and scale.
  • Uplifting the learner experience: Using the new tool, they’ve moved from content heavy compliance courses to short, interactive and multi-language digital learning that can be used in the flow of work 
  • Demonstrating their value: By showing the impact that these new modules had in the organization, they’ve transformed the perception of digital learning and have the business queuing up for more.

 

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